Proven Energy proves that you don’t need to know cricket to be on your solar game. 

‘We don’t know cricket, but we sure know solar’ is the headline for the company’s new campaign, which went live on a Toowoomba Billboard and their Social Media this week. 

“Don’t just believe a cricketer on a marketing campaign; make sure you do your research into both the brands you’re buying and the installer you’re choosing”, said Peter, “Solar is a long-term investment.”

Peter is the founder of Proven Energy, a company through which he’s spent over a decade providing solar services, while Troy is its Operations Manager. 

Both are passionate about renewables and reducing their carbon footprint, and showcase this through their new billboard. 

With the support of leading solar brand REC, they’re promoting the new and highly efficient solar panel range, the REC Alpha Pure Series. 

Paul Scerri, REC Solar’s Head of Distribution, Australia and New Zealand, is excited to see a future of clean renewable energy.

“The Alpha Pure is a lead-free solar panel, creating major advancements in solar sustainability.”

“The REC Alpha Pure is Restriction of Hazardous Substances Directive (RoHS) compliant and boasts an Environmental Protection Declaration as one of the most sustainably credible panels on the market. It allows customers to drastically reduce their carbon footprint for the entire life cycle of the product and make an even more positive environmental impact when going solar,” said Paul. 

“Solar has really only been widely used in the Australian retail market for the last decade. This means the industry has been finding its feet for most of that time,”  said Peter.

“This is evidenced by the volume of retailers and manufacturers who have left the industry. It is important to have quality at the forefront of your solar investment.”

“There are thousands of brands selling solar into this new market. The biggest problem we see is brands only staying in the country for a few years, before failing an Australian standard, or going out of business.”

“Many brands put big money into their sales and marketing budget while cutting corners on the products and services their customers are paying for.”

“Solar orphans is a term coined from the fact that so many customers needing service find the company they bought from is no longer around.”

The campaign is designed to raise awareness of the risks associated with purchasing solar based on an ad campaign.

Photographer Tilly Mykat photographed Peter and Troy for the campaign. 

“I was impressed by the concept and immediately recognised the message they were trying to convey,” said Tilly, “It’s high time we look to experts and not famous sports stars to learn the best Solar Power options for our homes. This was a fun shoot with a brilliant message behind it”

When asked whether he thinks the campaign might get some people in the industry offside, Peter had a straightforward answer.

“The ball’s in their court.”

“There is so much demand for quality solar I don’t think anyone has time to care about someone else’s cheeky ad.” 

“Besides, that’s not cricket!”